Must Read As Media And Mar Tech Merge, TV Ads Get Smarter AppNexus Said To File Confidentially For Its IPO App Marketers Learn From Ad Tech, Even As They Abandon Ads GroupM Builds A House For Tech And Data Expertise, Taps Xaxis CEO Gleason To Run It How Multiple Suitors Courted TubeMogul How DSPs Navigate Agency ‘Preferred Partnerships’ Rocket Fuel's Political Gambit: A Cautionary Tale for Ad Tech Oracle Gobbles Up Dyn – But What Does That Mean For Dyn’s Fledgling Media Biz? More Advertisers Embrace Performance-Based Pay For Agencies » Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore by AdExchanger // Thursday, September 17th, 2009 – 6:32 am Share: Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click" with their channel changer/clicker/sword. I've noticed this functionality on Time Warner's service in New York City with local news channel, NY1, which does polling with viewers during its broadcast. The only problem is finding the little "SEL" button which does the clicking. Regardless, TV takes another step towards an interactive, set-top future. Read more on Newteevee. MediaMath Announces TerminalOne In a release, MediaMath announced publicly that it has added new targeting tools - called MathSelect - to its demand-side buying platform, TerminalOne, which it also - publicly - took the wraps off of. Additionally, the Company said that it is seeing 10 billion impressions daily through its platform giving a sense of the growing scale for MediaMath and the display advertising, spot market. Read the release. ContextWeb Integrates Into Comscore ContextWeb announced that category results from their contextual page analysis will be incorporated into Comscore's new Media Metrix 360 reporting. For example, reach and page views for endemic sports sites like ESPN, CBS Sportsline or Sports Illustrated will now be easily compared to ContextWeb's Sports & Recreation category, which ranks fifth among all related sports sites and networks for sports content reach. Read the release. Ad Serving: The Nightmare An article in Australia's Digital Media covers Eyeblaster's new website which focuses on the pitfalls and problems of today's ad serving technology. The site is called Digital Should Be Simple (www.digitalshouldbesimple.com) and states bluntly on its home page that "ad serving and digital campaign management is broken." Read the article. Moving Behavioral From Click To Cookie MediaPost's Laurie Sullivan talks to Lin Miao of Tatto Media, the number three ad network worldwide in Comscore's pay-for-play, ad network rankings. Miao discusses behavioral targeting technology and what he sees as its migration from a reporting tool based on clicks to a DR tool based on activities recorded in a Flash cookie. Along the way will be a steady disintegration of what he sees as pretenders. Read more. You Gotta Be Quick In support of its content delivery network business, Akamai said in a release that its recent study shows consumers on eCommerce sites want speedy downloads of pages - and they even got them to specify times they prefer. Nearly 1/2 of the users polled said they will leave the site if a page takes longer than three seconds to load. Some 79% of online shoppers said they would be less likey to buy again if they experience a "dissatisfying visit." Read the release. Another DoubleClick-er Departs According to Suzanne Bearne of New Media Age in the UK, Jeanne Gammon who is Head of Media Platforms UK, Benelux & Ireland at Google DoubleClick is leaving the company to work at a venture capital firm. Read more. Reuters Apologizes To Sir Martin Reuters issued an ALL CAPS apology to Sir Martin Sorrell and WPP yesterday for what it said was erroneous facts in a recent, September 11 news report - not the least of which was the suggestion that "older employees who don't embrace change may be let go." Read more. Maximizing AdWords On the Inside AdWords blog, there's an announcement about a new video tutorial with Google's Chief Economist, Hal Varian, which helps buyers maximize (fun and) profits in Google AdWords using the new "Bid Simulator." See the video . Mobile Is Minute Rory Maher of Business Insider looks at the realities of the mobile ad industry and that the bark remains a lot bigger than the bite. And as is often true in digital, Maher also cites education as a hurdle for those just getting in the mobile game - including agencies. Read more. Add a comment Click here to cancel reply. 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