Criteo also aims to develop tools to help retailers compete at scale with Amazon. For instance, the Hooklogic acquisition will help Criteo build the basis for a universal product catalog to improve attribution and product recommendations.
Criteo also continues to compete with Amazon on publisher products.
The company now has 10 publishers beta-testing its new header bidding solution as Amazon separately develops its own server-side header tag.
“Everyone wants preferential access to inventory, and we’ve been successful doing that in the past and will continue pushing toward that,” Eichmann said.
He added: “A lot of these technologies are just about connecting buyers and sellers more efficiently, and as long as we can access inventory, we feel good about our ability to monetize and be the best at assigning value and displaying an ad most relevant to that user."