Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

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DentsuDentsu Stirs

Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on January 1, 2010. Digital is the only part of the business growing currently for Dentsu says Davis. Read more.

Targeting, Creative, ACTION!

The Interactive Advertising Bureau (IAB) and the consultants at Bain have come up with an "action plan" designed to help digital media sellers sell to big, traditional brands. Among the tips, "Make eye contact," "Never interrupt" and "Speak only when spoken to." Also, Bain and the IAB suggest offering more brand friendly metrics, too. Read more from Abbey Klassen at Ad Age.

Bizo A Finalist, Targets UK, Too

According to Tech Flash's Eric Engleman, Amazon announced yesterday that one of its finalists for Amazon's cloud-computing, start-up challenge (which includes a $100,000 first prize to the winner) is Bizo. Also yesterday, Bizo announced yesterday that it is launching its ad targeting products in the UK through The Digital Partnership, a "network that boasts 6.6 million unique business users." Read the Bizo blog.

Audience Buying: The Movie

Audience Science has released a video called "A Guide to Audience Based Advertising" which is as much about educating on this rapidly growing form of digital buying as it is about overcoming any privacy concerns that an internet user may have about Audience Science's behavioral advertising and anonymous cookie tracking. See the video.

Take My Company Seriously, Please

Jacob Brody from VentureBeat looks at the NextNY meeting earlier this week which included a discussion on how to effectively sell to larger companies when you're a teeny, tiny start-up. Surphace (formerly Sphere) CEO Josh Gutman says, "You work on one guy behind the firewall who spreads the gospel...Don’t sell at the first meeting, cause you’ll just tick them off.” Read more.

PointRoll Working on Attribution

In a release, PointRoll said that it has partnered with Microsoft's Atlas to improve rich media analytics: "The Atlas Technology Partner Alliance (ATPA) enables PointRoll and Atlas to offer their advertisers the convenience of integrated PointRoll impression, clickthrough, and interaction rate data within the Atlas Media Console." Read the release.

EyeWonder Fights With Facebook Connect

EyeWonder annnounced that it has integrated Facebook Connect into a Moxie Interactive/Fox Home Entertainment expandable unit for Fight Club on BluRay. The unit allows users to suck their friends photos into the video ad and ... well, click here to check it out. Also, read the release (PDF).

FreeWheel on TV

From NewTeeVee Live Conference in SF, FreeWheel said that it is pitching TV execs on the idea that someday all of their broadcasting will flow through the internet which will ultimately put more control in the hands of the consumer - which execs need to learn how to leverage. Read more on the conference from VatorNews.

Social Users Like Marketing

Performics and ROI Research recently released a study which indicates social media users are "very open to brand, marketing messages." In fact, of the 3,000 social media users surveyed, "hirty percent of respondents have learned about a new product, service or brand from a social networking site." Read the release. Or, see the nice graphs on Marketing Profs.

VivaKi Grows In India

Live Mint's Rachana Nakra goes inside VivaKi's new Mumbai offices in India and find that it's a "hive!" At least that's what the newly-architected office area is called. But wait, there's more. In addition to a 'dancing platform,' there is a conference area designed like a train station and "In a major departure from the norm, they decided to '“almost showcase' the restrooms." See it now.

 

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