Opening Up Google's Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.

Google Ad Sense and The Ad ExchangeNot Everyone Wants AdSense Open

Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren't upset by the recent announcement to open Content Network (a.k.a. AdSense) placements up to auction (through the DoubleClick Ad Exchange). Interesting take from Dreller who doesn't want his click prices driven up. Not sure the publishers would feel the same way. SEMs are going to need to get saavy with the exchange and the use of data for targeting. There is a huge education opportunity ahead. Read the blog post which includes a Q&A with Jasper Seldin, Content Optimization Specialist at Google.

Picard on Facebook Advertising

On iMedia Connection, Microsoft's Eric Picard takes a look at advertising on Facebook. Given its growing global reach, the little blue book of social media stands at the threshold of a huge ad opportunity with its targeting capabilities, local advertising angle and even its successful pan page product.  Read more.

Yahoo! Marketing Unleashed

Kara Swisher looks at a multi-multi-million dollar new marketing campaign that Yahoo! is preparing to unleash during Advertising Week next week in New York City.  Swisher says, "The main message Bartz is set to deliver is that Yahoo is a powerhouse unlike any others on the Web when it comes to online display advertising."  Read the article.

When The Math Goes Bad

As we get into automated media trading, here's a cautionary tale written by The New York Times' Steve Lohr about the mathematicians of Wall Street didn't see the economic meltdown coming until it was way too late. Lohr writes, "But the real failure, according to finance experts and economists, was in the quants’ mathematical models of risk that suggested the arcane stuff was safe." Read the article.

(M)Ad Man Dave Droga

For all Mad Men fans, the Wall Street Journal plays up the connection full-tilt in its profile of Dave Droga, the "Award-winning creative and chairman of ad agency Droga5." Droga even gives his thoughts on online display ads telling the WSJ's Tina Gaudoin, "The pre-rolls, the inappropriate banner ads that you can’t shut down, they all drive me crazy." Wait, there's more! - read it here. (Subscription only, or try Google backdoor by searching for "Ad Man Dave Droga: Pitch Perfect")

TV Broadcasters Ready For Digital?

Wired's Peter Kirwan looks at the realities of online video advetising and that 2010 may not be "the year" for video ads online that some predict and that the broadcast tv model will still have a substantial foothold in that "Broadcasters are better positioned on the emerging digital value chain than newspapers (for example) were in 2003." Read more.

Less Clicking For Mobile?

Chitika released a study on Friday which said that users are less likely to click mobile ads than non-mobile ads. If my Iphone is any indication, it's very difficult to browse the web efficiently given connectivity issues with the Iphone, so it's not surprising that people are less likely to click on ads. Read the release.

Malware On The NYT

AllThingsD's Peter Kafka reports that malware was being distributed through the New York Times site over the weekend. The Times has already responded with this note warning users to beware. I have a feeling we have not heard the end of this one until the source of the ad is found such as which ad network, etc. Read Kafka's story.

Regulators Cast Eye

Like the eye of Sauron from Lord of the Rings, regulators are taking a closer look at the proposed search deal between Yahoo! and Microsoft. Danny Sullivan examines what he believes is the corner Yahoo! CEO Carol Bartz has backed herself into if the deal does not go through. Read his article. This deal will go through - if anything the combination creates a bit of credible competition.

Word Cloud Computing

OK, let's try something different. It's Monday after, all.

Saw a tweet over the weekend from barryl530 (Barry Lowenthanl of The Media Kitchen - AdExchanger.com Q&A here) who pointed to a word cloud site: wordle.net. Without further ado, here is AdExchanger.com's home page cloud as of Saturday:

word-cloud-small

 

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