Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Tribal Fusion is taking their relationship with Media Contacts, "the global interactive media network of Havas Digital, the interactive division of Havas Media" to another strategic level and will be supplying the agency with nearly every service an agency usually offers including "dedicated account and strategy teams, technology access, and customized solutions on a client by client basis." What's left for Media Contacts? The client relationship. Read the release.
Adgregate Markets Reaches Long Tail
Adgregate Markets announced a partnership with UniversalBusinessListing.org (UBL) that will enable long-tail eCommerce merchants to use Adgregate's ShopAdsT technology. According to the release, UBL can now offer "commerce and affiliate marketing management for its SMB clients." Read the release.
Federated Starts New Display Platform
MediaPost's Gavin O'Malley covers Federated's new display adveritsing platform called, "Ad STAMP." According to the article, Federated is offering an opportunity for a "roadblock" or "takeover" across a network of social media sites where up 3 media units on a page will be dedicated to the same brand advertiser and "can be customized based on the goals, priorities and social assets of an advertiser." Read the article.
PubMatic Announces Conference Lineup
Yield optimizer Pubmatic announced the lineup for its Ad Revenue 2009 conference and it includes a diverse cross-section of the advertising industry including me. What more could you ask for? Request an invite to the event from Pubmatic here. Or, read today's release here.
Traffic Marketplace Hires
Traffic Marketplace, an online ad network, announced four more hires as the ad industry continues to compete for talent. Ryan Becker, Charles Black, Darren Markovitz, and David Razavi were brought on to fill roles ranging from the business to technology side at Traffic Marketplace. Read the release.
Now Advising [x+1]
Demand-side platform company [x+1], announced the addition of a new member to its Advisory Board - CPG digital marketing consultant and former Kraft Foods executive Kathleen Olvany-Riordan to its Advisory Board. [x+1] says that they look forward to working with Riordan "in order to address the specific needs of clients in the CPG space." Read the release.
Ad Network Fans Unite
Ad networks only continue to grow in number as advertisers and publishers look for ways to monetize unique audience segments. Here's another example.
AllFacebook is reporting that a new ad network devoted to Facebook fan pages has been born. Called "FanChecker," the ad network delivers ads through a widget which reads keywords of a page to serve relevant media. Read more about FanChecker.
Bright Roll Announces Targeting
Video ad network, Bright Roll, announced that it will add behavioral targting features to its instream offering according to Kate Kaye of ClickZ. Razorfish VP Media Sarah Baehr provides her thoughts on whether behavioral work telling Kaye that context is an important part of video advertising, too. Read the ClickZ article. Paul Boutin of VentureBeat has an interview with Bright Roll's CEO Tom Sacerdoti here.
The Nine Most Overlooked Elements Of Digital Marketing
Cory Treffiletti riffs on digital marketing and what he sees as its "Nine Most Overlooked Elements." Checking in at #3 on his list, Treffilett says that banners "are not dead and they still make up the lion's share of the online marketing budgets.." Who knew? Read the article.