Home Ad Exchange News Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

SHARE:

Lexi Reese Joins FacebookAccording to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly.

Reese had been the Director of the Google Content Network prior to taking on the DoubleClick Ad Exchange role in late 2009 where she succeeded Michael Rubenstein, who joined AppNexus as President in September 2009.

These are much different days for Google as it relates to the Exchange than 2009 as it is increasingly seen as the unstoppable force in non-guaranteed, display ad buying and selling, whereas when Rubenstein left, the Exchange was just starting to percolate – though there is always a sense of inevitability when Google “goes for it.”

A Google spokesperson confirms her departure.

Must Read

CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Can Publishers Trust The Trade Desk’s New Wrapper?

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.