Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange

Lexi Reese of DoubleClick Ad ExchangeLexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September.

Reese told AdExchanger.com that her range of experience with the Google AdWords product and her most recent role of Director of the Google Content Network has helped prepare her for the new position. At GCN, she worked with advertisers on facilitating display campaigns - the DoubleClick Ad Exchange would appear to be a natural evolution for her.

In the interview, Reese said that she has already been in the role for a month now and is able to report that the steady of integration of Certified Ad Networks continues. Google Group Product Manager for the DoubleClick Ad Exchange, Scott Spencer, was also on the call and though he demurred when asked about whether or not Google will join the demand-side platform (DSP) hit parade, he reiterated the momentum of the ad exchange and integration of the demand-side ad networks. Reese added that yesterday's acquisition of Teracent by Google will be an exciting new tool for advertisers.

Google is the first of the three exchanges to fill key roles vacated by employees who have been lured back to the world of startups. AdECN's Jeff Green and Yahoo!/Right Media's Antony Taylor, who left a month later than Rubenstein, were in similar but different roles at their companies. As the "brain drain" picks up speed with larger corporations, it will be important to stabilize their strategies by filling roles quickly. Innovation will not wait!

By John Ebbert

 

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