Klout Grabs Too Much Data?; Walmart Vs Amazon; Credit Cards And Display Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Klout And Minors

The New York Times examines Klout and the story of a mother who noticed that her own Klout score – which measures influence across several social media sources – was connected to the Klout score of her son and daughther who had never signed up for the service. She tells the Times, “It freaked me out because these are my kids. (…) It’s wrong. They shouldn’t be marketing to children.” Read more.

Walmart Vs Amazon

Here’s a “did you know?” from Ad Age’s Jack Neff: “While Walmart may be 10 times Amazon’s size in overall sales, it has only about a tenth as much in online sales, making Walmart a distant also-ran online, even in staples like shampoo and diapers.” Neff looks at how Walmart is trying to integrate its online and offline strategies as Ecommerce details are still uncertain. Read it.

Adconion Adds Smartclip

In case you missed it, last week Adconion picked up what it’s calling “Europe’s leader for digital video advertising” Smartclip to add to its video ad solutions including Joost Media. From the release, “This strategic acquisition will significantly strengthen Adconion’s position in online video in its existing markets and accelerate the deployment of its digital distribution platform into the emerging markets of Eastern and Central Europe and into the segment of Connected TV.” Read more (PDF).

Crediting Display

Display ad engagement is being tied directly to credit card statements with a new product from Linkable Networks. It seems like a cool idea as The Wall Street Journal’s Tom Loftus explains: “After users register a debit or credit card on the Linkable website, they can click on web advertisements tagged with the Linkable logo and have a discount for the advertised item associated with their card. The discount is applied after a purchase is made online or in-store.” Linkable can sell against – and retarget against – its cookie pool all day long through exchange-y inventory sources. And, they’re not the only ones thinking about this. Read it (subscription).

Mobile Vs PC Display

xAd CMO Craig Hagopian pens a think piece titled “The Keys to Mobile-Display Relevance” on ClickZ. He sees three distinct ways mobile display is different from PC-based display: location, creative and platform. By “platform,” he means, “With mobile, you can actually target consumers based on platform: browser, operating system, and device. On the contrary, online display only gives advertisers access to a user’s browser type.” Read it.

About Those Mobile Revenues

paidContent’s Ingrid Lunden interviewed Aol mobile chief David Temkin during last week’s Internet Week in London and he told Lunden that “mobile ads running on AOL’s 30 free apps and 20 mobile web sites do not yet pay the way for these mobile content forays.” Apparently, ages-old deals with telecom carriers to offer AIM instant messenger through SMS is driving the mobile revenue. Read about the legacy revenue.

When The Media Plan Attacks!

Josh Dreller brings together a group of agency planners who share their “seven media planning mistakes to avoid” list on iMedia Connection. One planner writes, “The client is often the biggest culprit of this mistake; clients might love seeing ESPN.com on a plan but then balk at a network of sports bloggers because they have never heard of it (and, therefore, assume it’s no good).” Go against the grain says the planner! Read ’em all.

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