Must Read Google To Support Addressable And Linear TV Ad Buys On DBM Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition After Moat Deal, New York City Ad Tech Pats Itself On The Back AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President After Moat, Does Nielsen Need To Buy Integral Ad Science? Oracle To Acquire Digital Measurement Firm Moat Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys Where The Walled Gardens Are – So Far – As They Open Up To Third-Party Measurement » Murdoch Moves To Subscriptions; Clickable Hires DoubleClick-er Fall; Targeting Audience At The Dentist by AdExchanger // Friday, August 7th, 2009 – 8:07 am Share: Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a subscription model quickly, one of Murdoch's properties, London's Sunday Times, will either be turned to a subscription model or something closer to a pay-per-view/micro-transaction system according to the UK's Guardian. CBS Reports Tepid Q2 2009, Brighter Outlook An expected, CBS did not positively surprise anyone with its second quarter performance, but CEO Les Moonves did say that he is seeing and expects improvement in the coming quarters. PaidContent's Staci Kramer gives her Twitter, earnings call-inspired, summary here. Moonves notes cross-channel advertising with effective attribution as a key driver - from the Seeking Alpha earnings call transcription: Once again, more platforms represent more ways for us to get our content to new audiences. Of course, getting sufficiently paid for delivering these audiences has been the challenge. The good news is that new initiatives like authentication appear to have us on a track towards closer economic parity online and on air. The initiative represents the latest consumer friendly technology to make content along with its advertising available across multiple platforms and be measured in a uniform way for clients. Whether you call it authentication, reverse comp, or retransmission fees, our content is increasingly benefiting from multiple revenue streams. With greatly expanded reach and scale, our CBS Interactive segment plays a key part in these initiatives. More from the WSJ. Clickable Hires DoubleClick's Fall MediaPost's Laurie Sullivan looks at Clickable's most recent hire, Dave Fall. Fall worked at Google and led DART Search until recently an will be Clickable's Senior Vice President of Product and Operations. Click here for a Clickable-produced video interview of Fall by Max Kalehoff. Digital Out-Of-Home At The Dentist From the press release wires, a company called NobelVision is hooking into the Argo Digital Solutions rVue platform to sell inventory from nearly 700 dentist offices in North America. Toothpaste-intenders may have just become easier to find. Pharma Vertical Ad Network Revs Double ClickZ's Elizabeth Gardner notes the doubling of year-over-year revenues of Healthline Networks whose CEO, West Shell, said was partially as a result of an FDA crackdown on the way pharmaceutical companies can use search advertising per more restrictive, newly-mandated guidelines. Shell also cites an improving economy as a factor. Read more here. Atrinsic Acquires ShopIt.com Publicly-traded Atrinsic has bought Shopit.com, "an e-commerce platform that enables buyers and sellers to complete simple transactions and tap into the audiences of the largest social networking sites, such as Facebook and MySpace." (Read the release.) Popular On AdExchanger Right Now: Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim 4,419 views Google To Support Addressable And Linear TV Ad Buys On DBM 1,105 views How Netflix Taps Into Facebook's Marketing APIs 1,010 views Oracle May Have Paid $850 Million For Moat; USA Today Exposes Facebook's Bot Problem 680 views LinkedIn (Finally) Rolls Out Retargeting, CRM Matching 588 views Add a comment Click here to cancel reply. Name (required) Email (will not be published) (required) Website Comment XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> Notify me of follow-up comments by email. Notify me of new posts by email.