IBM Acquires Tealeaf; IPO Doors Open For Adconion?; DSPs Invade India

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

IBM Adds Another CMO Arrow

Adding another arrow to its CMO quiver, IBM announced the acquisition of Internet and mobile commerce analytics firm Tealeaf. Clearly, IBM can’t get enough of understanding of behaviors online as it adds Tealeaf to previous, related acquisitions such as Unica (AdExchanger Q&A) and Coremetrics (AdExchanger Q&A). If there’s any doubt who IBM is targeting with the purchase, IBM says in the release that Tealeaf offers “qualitative analytics capabilities that provide chief marketing officers (CMOs), e-commerce and customer service professionals with real-time and automated insights into online customer buying experiences across online and mobile devices.” Read more about IBM’s CMO goals.

Adconion And The Jobs Act

Reuters says that the recently passed Jobs Act may inspire a flood of new IPOs coming from Europe including, perhaps, ad network Adconion Media Group. Here’s a bit of the skinny: “Lawyers and bankers preparing IPOs say that post-Jobs Act they are also seeing much broader interest, with non-tech companies in Benelux, the Nordics, Spain and Italy among those considering the United States. Any company with material business there and a strong growth profile could list in New York, bankers said.” Read more.

Airlines And Sales

Upstream Group’s Doug Weaver digs into his bag of acronyms and pulls out three FTAs (frequent traveler annoyances) – and then spins them into seller gold as he explains the deeper insight each FTA illustrates about sales organizations. FTA #1: “The On Board Announcements.” Weaver insight: “Don’t assume that simply because you’re communicating that you’re actually serving the customer.” Be the Weaver.

Making App Ads

Following up on Google AdMob’s industry-wide offer to build apps with its Software Development Kit (SDK), BrightRoll announced its AdMob Adapter which “allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers,” according to the company. Read the release. And, download BrightRoll’s AdMob Adapter.

DSPs In India

India’s afaqs reports that Ogilvy and Marmalade Digital have launched demand-side platforms in India: “Neo@Ogilvy launched its DSP a week ago in partnership with Brandscreen, a leading DSP in the Asia-Pacific region and has already done a couple of pilot campaigns for two of its clients in New Delhi and Mumbai (…) Marmalade Digital, a relatively new digital technology company established in 2011, will launch its DSP on May 15.” Catch the DSP fever.

Funds Of The Vungle

On All Things D, Peter Kafka reports on yet-another-new-round-of-funding, this time its a new video ads/app company called Vungle. Kafka explains the premise: “Vungle’s pitch is straightforward: They help app developers make video promo reels for their stuff, and turn them into ‘in-app’ ads (you can see a sample below). There are a whole lot of ways to buy in-app advertising for other apps already — it’s a big chunk of the mobile ad business right now — but the Vungle guys argue that they make it easy. And that unlike iAd, AdMob, Millenial, etc., it’s all they do.” Read more.

Local Display Ad Automation

On his Screenwerk blog, Greg Sterling reviews local display advertising and a new case study from PaperG (AdExchanger.com Q&A). During the piece, Sterling steps back and notes impressive results through automation, but also sees limitations: “This is one potential challenge I see with automated display ad creation: while the ads look good the landing page needs to be able to generate the conversion or other desired action. That involves at least some work on somebody’s part – unless there’s already a reasonable landing page from a past campaign or set up for lead capture.” Read the details – including some fun tips.

Infographic Thursday

Revenue. Performance. Management. Now there’s a Marketo infographic that ties together all three. Get allll the infographica.

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