Amazon Gets Deal With CBS; More Yahoo! Reviews; Adometry Launches Attribution Index

Amazon the Media CompanyHere's today's AdExchanger.com news round-up... Want it by email? Sign-up here.

Amazon The Media Company

Amazon.com announced a deal with CBS to offer some of its "PRIME" customers access to CBS video. Ad networks are becoming media companies (such as Specific Media which purchased Myspace) and now retailers are appear to becoming media companies. Well, at least Amazon is. According to Bloomberg, the deal puts it in competition with Hulu and Netflix strategy as "the non-exclusive licensing agreement adds 2,000 episodes of CBS shows including full seasons of 'Numb3rs' and 'Medium' at no additional cost to subscribers." Read more.

More Yahoo! Reviews

JP Morgan analyst Doug Anmuth issued his views on Yahoo!'s most recent quarterly earnings report saying about its display results, "Yahoo! indicated it can return to 13-16% Display growth in 2012. Easy comps will help, but strong execution and sales force retention will be critical along the way. We believe Display will be an overhang in the near term, and estimates appear to be coming down yet again." The Wall Street Journal's Martin Peers was less diplomatic: "Yahoo's second-quarter results, released Tuesday night, were stunning in many respects, though perhaps not so much for investors inured to the company's repeated disappointments." Read more (subscription).

Engagement Ads

Engagement remains a tantalizing prospect for ad technology entrepreneurs. The world of games and choose-your-own-adventure ads continues to intrigue marketers which see the user's need to go through an ad to play the game they want to play as a great opportunity. The latest entrant appears to be SupersonicAds, a "social in-game advertising platform utilizing virtual currency monetization." The company has just raised $4.2 million in funding led by Greylock Israel. Read more.

The Agency Back Office

There is another player in the agency back office systems war as Harris announced its own solution with the help of Microsoft. Harris joins the space along with Strata as the companies look to make inroads where MediaBank and Donovan Data Systems regularly slug it out. Read more.

Privacy Icon In Europe

In the battle for privacy icon supremacy, TRUSTe announced new success in Europe saying in a release that it is now helping Adconion UK, MediaMind, RadiumOne, SAY Media and YD adhere to the "European Self-Regulatory Framework for Online Behavioral Advertising set forth by the IAB Europe in April 2011 and which 57 companies have committed to adopt." Read more.

Attributing Spend

Adometry has launched its "Attribution Index" which it believes will help marketers better understand their ad spend opportunity across digital channels. A sample finding from the Index: "A banner advertisement and publisher site combination with an Attribution Index score of 3.5 shows three-and-a-half times the normal conversion rate of the average performing creative/site combination." Read more.

Apple Reports Earnings

Saying its an all-time record for revenues and earnings, Apple reported results from its fiscal 3rd quarter ended June 25 -indeed, it was lush. "The Company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion," according to a release. Read it. No discussion of iAd on the earnings call - read the transcript. Results beat Wall Street expectations handily according to TechCrunch.

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