Quantcast Buys Struq; Ruling On Google

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Quantcast Buys DCO

Quantcast has added retargeting and dynamic creative technology with the acquisition of UK-based Struq for an undisclosed sum. In a blog post, Struq CEO Sam Barnett explained, “Combining Quantcast’s unrivaled data about online user behavior with our ad personalization technology will lead to a deeper understanding of users and enable us to more effectively personalize an ad to them.” Though the companies seemingly have different missions (Quantcast’s focus has historically been to provide data on Internet traffic while Struq’s main goal is ad personalization), the pairing makes a lot of sense in light of Quantcast’s “ad effectiveness” capabilities and its ad targeting business.

Sprechen Sie Data?

Google’s European woes continue with a legal ruling in Hamburg that could impact ad data collection. The New York Times reports, “Google must seek Germans’ expressed permission before it uses their data to create online user profiles across its services like email, online search and its Android-based mobile products.” Failure to obtain that opt-in could expose the company to a hefty $1.27 million ($1 million euro) fine. Google has a month to respond. More.

Dueling Desks

Rubicon Project released some video clips from its Trading Desk panel in Cannes, featuring Xaxis’ Brian Lesser, VivaKi’s Stephan Beringer, Accuen’s Josh Jacobs and IPG Mediabrands’ Arun Kumar. As you may recall from AdExchanger’s previously published transcript, there were fireworks. Lesser to Beringer: “Maurice [Levy] said he’ll never be a principal in a media transaction. We don’t agree with that. Xaxis is not an agency. We never have been an agency. We’re a platform and we feel the business model is justified by the performance. We do not get bought if we feel the prices are too high or if we do not perform.” Go here for AdExchanger’s full transcript from June.

Pushy Tie-Up

Urban Airship and beacon tech company Gimbal have paired up to support more granular data in the "push" environment. The companies can snatch details as specific as where the user is in a store, total time spent in-store, the user’s last visit and purchase history. Urban Airship CMO Brent Hieggelke said, “We’re defining what we call the ‘in the moment opportunity.’ But it’s actually beyond that. It’s in the moment, it’s at the moment and it’s sparking new moments.” Oh, the moments.

You’re Hired!

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