Podcast: Telaria Tells All

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential.

This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria.

Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the Tremor demand-side business and rebranded to focus completely on the publisher. It serves a client-base of super premium video media companies including Hulu and Sling.

Zagorski, who was previously CEO at eXelate and head of Nielsen Marketing Cloud, talks in this episode about the shift away from open exchange, among other topics.

He says of the premium video marketplace, “Most of it is being bought based on context, on programming or on brand. Private marketplaces are what’s driving growth.”

Zagorski also talks about his experience as a public company CEO at a time when many investors aren’t fond of ad tech.

“Recent history has shown it’s tough to be a public company in the ad tech space,” he says. “We’re over-scrutinized I think, and there’s definitely some challenges around understanding the business in the broader market… we’d love to have more folks out in the public markets telling the ad tech story.”

Also in this episode: How fast is CTV growing? SVOD versus ad-supported television. Why did Videology fail?

 

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