Home AdExchanger Talks Podcast: Weather’s New Pattern
PODCAST: AdExchanger Talks

Podcast: Weather’s New Pattern

By

SHARE:

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.

For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has recently opened a new chapter by licensing its data asset separately from media.

“We’re always going to have a great media business selling impressions on our properties, and that’s growing very nicely,” says Jeremy Hlavacek, VP of global automated monetization. “But the ability to create new revenue streams within IBM is really important, so I think that added some pressure.”

The shift also makes sense when you consider IBM’s broad focus on artificial intelligence through its Watson platform. As Weather gets more experience leveraging Watson, Hlavacek said it will begin ingesting outside data – not merely exporting its own segments.

“I envision us becoming more like a data trading desk, where we’re buying and selling data and mixing that up in interesting recipes – maybe with Watson as the chef,” he says.

Also in this episode: Securing data, the state of badvertising and the future of ad sales.

Must Read

Platforms

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Commerce

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Publishers

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)
Google ad tech antitrust trial

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

Agencies

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.

Q2 earnings

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

When The Trade Desk sneezes, ad tech catches a cold.

Popular

  1. Platforms

    Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

    Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

  2. CTV Roundup

    How Wildgrain Developed The Right Recipe For CTV Advertising

    CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

  3. PODCAST: The Big Story

    Remedying A Monopolistic Ad Server

    We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

  4. Comic: Revenue "Sharing" (starring Marck Zuckerberg and Sundar Pichai)
    Daily News Roundup

    Publisher Payment Plans; The Details Of Retail Data Deals

    Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.

  5. Comic: Gamechanger (Google lost the DOJ's search antitrust case)
    Google ad tech antitrust trial

    Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

    Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!