A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
AdExchanger: Ad Trafficking
SHARE:
Must Read
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, the Commerce Media Newsletter catches up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015.
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
The Largest Shopping Mall Operator Has Its Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
Popular
-
Data-Driven ThinkingGoogle’s Bidding Change Proves Agentic Advertising Has An Agency Problem
