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Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
PODCAST: The Big Story
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
This AI 'Brain' Wants To Get Rid Of The Grunt Work In Creative Campaigns
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
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Comcast Spinoff Versant Media Stakes Its Future On Streaming
Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.
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What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
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Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.
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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
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OPINION: Data-Driven ThinkingWhy Prediction Is Replacing Precision For Outcome-Driven Advertising
With deterministic data like cookies becoming less reliable, advertising’s real value comes from being able to predict where audiences will be and how and when to reach them.