A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger: Fifty Shades Of Ads
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Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.
Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.
Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
PODCAST: The Big Story
Mergers And Operating Systems Are Reshaping TV Ads
The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
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What Remains Of Vox Media Is Getting Bought By Penske Media Corp.
Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped.
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Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.
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Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
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Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.
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OPINION: On TV & VideoFox’s Roku Deal Signals The Next Phase Of Television
The future of TV isn’t traditional vs. CTV. Rather, it’s a partnership of two sides. Fox and Roku represent this convergence.