A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.