A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Geo-Fencing
By Nate Neal
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How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
Why Critics Say Email-Based IDs Don’t Work For CTV
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.
PODCAST: AdExchanger Talks
How ‘Wrapped’ Insights Become Audience Segments
How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.
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Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand
Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers.
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FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
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OPINION: Data-Driven ThinkingFrom Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
The programmatic intelligence layer is owned by the same parties that are extracting margin from it. That structure is now being dismantled by an AI-underpinned protocol that moves the intelligence layer into the open.
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PODCAST: The Big StoryThe End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.