A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.