A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Onboarding
By Nate Neal
SHARE:
Must Read
Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand
Amazon Publisher Services just released a host of new tools to help publishers see which bidstream signals drive demand, which is key for generating revenue.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
Why Critics Say Email-Based IDs Don’t Work For CTV
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.
PODCAST: AdExchanger Talks
How ‘Wrapped’ Insights Become Audience Segments
How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.
Popular
-
Why Critics Say Email-Based IDs Don’t Work For CTV
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.
-
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
-
The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
-
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.
-
Microsoft To Publishers: Don’t Block The AI Bots
Rather than fighting the rising tide of AI search engines and agentic tools, Microsoft AI’s Nikhil Kolar says publishers and retailers should license access to their sites and create content that speaks directly to AI crawlers.