A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: One-To-One Communication
By Nate Neal
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Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie Has An Ad Business And Meta Is Declining Credit Cards
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.
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Amazon Audiences Are Coming To Netflix
Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.
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YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
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PODCAST: The Big StoryWill The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.
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Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.
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Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.