A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
https://adexchanger.com/wp-content/uploads/2017/12/Dec.29.cartoon.jpg
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
https://adexchanger.com/wp-content/uploads/2017/12/Dec.29.cartoon.jpg
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations.
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.