A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
https://adexchanger.com/wp-content/uploads/2017/12/Dec.29.cartoon.jpg
Comic: Thin Ice
By Nate Neal
SHARE:
Must Read
The Programmatic Auction Is Changing In Real Time – Here’s How
The programmatic auction has changed drastically since its first iteration. The addition of intermediaries and complex auctions across multiple verticals has created fragmentation for publishers and marketers. And AI is adding further complexity.
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
We Went To Eight Upfronts This Week. Here's What We Learned
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
Let’s Be Upfront About Performance
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.
Upfronts Day Two: Dancing And Data
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
Popular
-
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
-
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
-
We Went To Eight Upfronts This Week. Here's What We Learned
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
-
Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”
Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.
-
Snap Stops Grading Its Own Homework
Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.