Home Mobile New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann
Mobile

New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann

By AdExchanger

SHARE:

AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of mobile today. It is only natural that mobile will attract more players. This time next year, this slide will look very different.”

Tagged in:

Must Read

Marketers

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

Finger connecting dots on a cork board network concept
AI

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

CTV

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

CTV

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

Popular

  1. Felipe Cuevas for TelevisaUnivision
    CTV

    We Went To Eight Upfronts This Week. Here's What We Learned

    Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

  2. Marketers

    Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

    Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

  3. Finger connecting dots on a cork board network concept
    AI

    These AI Agents Want To Handle All The Annoying Parts Of Media Buying

    Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

  4. Commerce Roundup

    Why Albertsons Is Adding The LTV Metric To Its Analytics

    “If we only are looking at ROAS, we’re being fairly myopic about how we understand the actual relationship between the retailer and the brand,” says Liz Roche, VP of media and measurement at the grocery chain Albertsons.

  5. AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    To Sell TV, The New ‘Premium’ Is ‘Fandom’

    This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.