Home Mobile New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann
Mobile

New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann

By AdExchanger

SHARE:

AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of mobile today. It is only natural that mobile will attract more players. This time next year, this slide will look very different.”

Tagged in:

Must Read

CTV

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

The Big Story Podcast
PODCAST: The Big Story

Mergers And Operating Systems Are Reshaping TV Ads

The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.

artificial intelligence
Publishers

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: S.P. O’Middleman’s
Agencies

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

Comic: The Mobile Freight Train
Mobile

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

Marketers

The Trade Desk Forms A Travel And Hospitality Media Network

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Popular

  1. Marketers

    The Trade Desk Forms A Travel And Hospitality Media Network

    The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

  2. CTV

    Papa Johns Can Predict When Your Fridge Is Empty

    Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.

  3. Comic: It's Coming For You
    media buying efficiency

    The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

    Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.

  4. Marketers

    Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

  5. Comic: S.P. O’Middleman’s
    Agencies

    How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

    Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.