:

Online Advertising

Pay-For-Performance’s Time Has Come Says IPG Mediabrands Global CEO Seiler

By AdExchanger

Friday, December 16th, 2011 – 12:09 am

SHARE:

2012 Predictions The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question:

“What’s going to happen next year in advertising that hasn’t happened before? And why?”

Matt Seiler, Global CEO, IPG Mediabrands, offers his views.

Clients will pay their agency in direct correlation to the value the agency contributes to the client’s bottom line. We call it Pay For Performance. It really equates to an agency-client partnership versus the agency role as a broker of client marketing dollars. It’s a smart, deliberate way of managing the clients’ investment in the media space. In the end, when the clients succeed in making or exceeding their sales goals, the agency succeeds in a far more lucrative way. The agency takes the risk, but also, when successful, reaps the rewards along with the client.

Read more predictions:

Tagged in:

advertising

//

media

//

seiler

Next In Online Advertising

Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

Must Read

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

PubMatic Is All In On Agentic AI

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Comic: Always Be Paddling

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.