Home Online Advertising Pay-For-Performance’s Time Has Come Says IPG Mediabrands Global CEO Seiler
Online Advertising

Pay-For-Performance’s Time Has Come Says IPG Mediabrands Global CEO Seiler

By AdExchanger

SHARE:

2012 PredictionsThe 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question:

“What’s going to happen next year in advertising that hasn’t happened before? And why?”

Matt Seiler, Global CEO, IPG Mediabrands, offers his views.

Clients will pay their agency in direct correlation to the value the agency contributes to the client’s bottom line. We call it Pay For Performance. It really equates to an agency-client partnership versus the agency role as a broker of client marketing dollars. It’s a smart, deliberate way of managing the clients’ investment in the media space. In the end, when the clients succeed in making or exceeding their sales goals, the agency succeeds in a far more lucrative way. The agency takes the risk, but also, when successful, reaps the rewards along with the client.

Read more predictions:

Tagged in:

Must Read

John Gentry, CEO, OpenX
in remembrance

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Publishers

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Meta logo seen on smartphone and AI letters on the background. Concept for Meta Facebook Artificial Intelligence. Stafford, UK, May 2, 2023
Meta earnings

Meta Bets That Its Ad Machine Can Fund Its AI Dreams

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Header Bidding Rapper (Wrapper!)
Publishers

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Guess Its AdsGPT Now?

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

Comic: Marketer Resolutions
Commerce

Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018

Popular

  1. Publishers

    Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

    The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

  2. AI

    What’s Next For ChatGPT Ads: The Facts And The Theories

    Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

  3. Monica Shukla, VP Biddable COE, Mile Marker
    OPINION: Data-Driven Thinking

    What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

    The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.

  4. Albert Thompson, Managing Director, Digital at Walton Isaacson
    CTV Roundup

    TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?

    Now that the video ecosystem is converging, buying workflows need to match how consumers actually watch content, says Walton Isaacson’s Albert Thompson.

  5. alt text test
    CTV

    Xumo Gets Direct With The Trade Desk

    Supply-path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s direct-to-publisher […]