Ritzcovan, who had in her previous jobs worked closely with Sizmek when it was DG and with its ad server, MediaMind, hopes to grow this revenue by creating a clear message around Sizmek’s offerings.
“I want to make sure I’m working closely with the regions in North America to create a cohesive, succinct go-to-market message and oversimplify what can be very complicated,” she said, indicating it’s premature to describe what that message will be.
Because Sizmek has multiple product lines (ad serving, programmatic data, rich media and social media activation, to name a few), messaging had been relatively siloed. However, the company has worked to consolidate those various assets into a single ad management platform called MDX.
But there’s also a consultative element to Sizmek’s business that Ritzcovan hopes to grow.
“Because of all the different businesses in market and the brands on the tech side, [the ad tech landscape] has become overcomplicated,” she said, adding that there’s a push among clients to expose more detail around their ad-buying activity.
“Agencies and brands want to know very candidly and transparently where their ads go, who’s looking at them, how much time they’re spending,” Ritzcovan said.