Home Privacy Senate Dems Have A New Privacy Bill That Could Be The Blueprint For A Federal Law

Senate Dems Have A New Privacy Bill That Could Be The Blueprint For A Federal Law

SHARE:

Democratic lawmakers took another step on the long march toward federal privacy legislation on Tuesday with a new Senate bill that aims to serve as a framework for a national law.

The Consumer Online Privacy Rights Act (COPRA) would limit how consumer data is collected, establish a set of consumer data rights and beef up the Federal Trade Commission’s (FTC) enforcement powers.

The full text of the bill is available here.

The bill’s main sponsor is Sen. Maria Cantwell, D-Wash. – also the top Democrat on the Senate Commerce – with support from Sens. Ed Markey, D-Mass., Amy Klobuchar, D-Minn. and Brian Schatz, D-Hawaii.

The proposal will likely be a main talking point on Dec. 4 at a scheduled Senate Commerce Committee hearing examining the numerous legislative proposals to protect consumer data privacy.

Beyond the California Consumer Privacy Act (CCPA), which is already on the books and set to take effect in 2020, there’s the Online Privacy Act, which was recently floated in the House by California Democratic Reps. Anna Eshoo and Zoe Lofgren.

On top of that, each of the sponsors on COPRA – Markey, Klobuchar and Schatz – have bills of their own.

All of this activity underscores the crescendo toward a federal privacy law, despite some frustration that Congress isn’t getting its act together.

COPRA takeaways

For the TL;DR crowd, here are the main tenets of the new bill, which Cantwell referred to in a statement as providing the equivalent of “Miranda rights” for data privacy and protection.

Covered data is defined fairly broadly as anything that is “linked or reasonably linkable to an individual or a consumer device, including derived data.” Sensitive data includes everything from biometric information and precise geolocation data to any information “revealing online activities over time and across third-party websites or online services” – aka, cross-site tracking.

Companies would be required to get affirmative express consent for sharing and processing any sensitive information, which sounds a heck of a lot like the opt-in requirement under the General Data Protection Regulation in Europe.

For non-sensitive covered data, consumers must have the opportunity to opt out of sharing, similar to CCPA.

Consumers would also have protected rights, including the right to access, the right to transparency, the right to control their data and the right to delete it. Under COPRA, they’d also have the right to data minimization and something the bill calls a “duty of loyalty,” which would prohibit companies from engaging in harmful data practices that result in financial, physical or reputational injury to an individual.

A new bureau under the Federal Trade Commission would be created to enforce COPRA.

Although it’s unlikely that a national privacy law will pass this year – or successfully wend its way through Congress before the 2020 presidential election is done and dusted – the bill “reflects the emerging outline of US federal privacy legislation,” said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals.

“While Senate Republicans will surely take issue with some of the provisions, including a broad definition of sensitive data, limited federal preemption and a private [right] of action,” he said, “much of the language in this bill will likely reflect broad consensus across the aisle, as well as in the business community.”

Must Read

Programmatic, FAST And Queerness – The Trifecta Of Revry’s Future

The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange that also connects advertisers to other multicultural and diverse-owned publishers. 

Beehiiv Brings Dynamically Inserted Podcast Ads To Its Publisher Platform

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their back catalogs.

Stagwell Acquires Publisher Monetization Network Freestar

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

OptimizeRx, which has software that plugs into the systems doctors use to prescribe drugs and maintain patient records, has taken its next big step into the world of programmatic through a new partnership with The Trade Desk.

Single continuous line drawing robot riding pencil rocket flying in the sky. Tech education and creativity. Future technology development. Artificial intelligence. One line design vector illustration

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom’s Q3 earnings on Thursday.

Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.