What are those datasets Quantifind quantifies? Social is certainly part of it, but offline data like call logs, surveys and company buyer and seller financials and information, are also facets. The company, at 45 strong, has expanded its technical team and is scaling up its sales efforts.
“We’ve expanded our work with many major studios and helping them optimize their creative and targeting, to work with telco, automotive and apparel – really any industry where there’s a lot of social chatter that’s very noisy,” Tuchman said. “The ability to tap into that beyond awareness… [and looking at the] applicability of our technology to healthcare, finance, government.”
Although Quantifind is not the only analytics provider that has gotten a fresh injection to make big data analysis more marketer-friendly, the company’s board and management team have a diverse pedigree that underlie its potential.
David Karnstedt, longtime Yahoo ad exec and former SVP and GM of media and ad solutions at Adobe and CEO of Efficient Frontier, serves on the board of the Andreessen Horowitz and Redpoint Ventures-backed company. Chief Strategy Officer Sean St. Clair was VP of solutions at OMD’s Annalect Group and VP of Marketing Tom Thai came from Twitter’s big social television acquisition, BlueFin Labs.