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Industry Preview, January 23-24, 2019 - Day 2, 3:10 p.m. - Plated's Vivian Chang, Article's Andy Prochazka, and Boxed's Seiya Vogt discuss the direct-to-consumer influence.


Today's Must Read

Deloitte Digital: ‘We’re Setting The Tone For The Future, Not Trying To Invade And Take Over Agencies’
“I’d actually say the agencies are trying to copy the Deloitte Digitals of the world,” Andy Main, head of Deloitte Digital, said. “And when someone copies you, I guess you should be flattered.” More.

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The Big Story: All Hail 2019!
This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation. More.

GDPR Will Pick Up Momentum In 2019
Over the summer, the United Kingdom’s Information Commissioner’s Office reported a 160% uptick in data breach complaints from the year before. Whistleblower reports on company data breaches in the United Kingdom have almost tripled. More.

Move Over, Banner Ads
Banner ads will continue to hold relevance, as their implementation is straightforward, and they are extremely efficient when paired with the right technology. But the reality is that over time, as internet connectivity becomes more ubiquitous, whether you’re in your Wi-Fi-connected car or at home staring at your refrigerator's screen, there’s more potential than ever to connect with consumers. More.

 
News Round Up

5G Whiz

This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery a connected cars, 5G will also be a huge growth and innovation driver for mobile apps, ecommerce, media and advertising. Carriers like AT&T and particularly Verizon are racing to be the first to transmit 5G to more than just a few test markets (though, small hiccup, people also need to buy new smartphones to receive 5G networks). The benefits of 5G sound almost unbelievable: movies downloaded to a phone in seconds, flawless mobile browsing, unprecedented video game speeds, near-perfect live streaming and more. But hold the phone: Mainstream adoption likely won’t happen until 2020 at the earliest. That’s when the 5G-enabled iPhone is expected to debut, reports The New York Times. More.

Another Horse

Comcast could be brewing plans to launch an OTT streaming service and enter a market already crowded with lots of big players, including Disney and AT&T. In December 2018, NBCU president Steve Burke sent a letter to employees teasing the possibility of a Comcast streaming service in 2019. Comcast has also been “overbuilding,” a cable industry term for entering a competitor’s territory, which means it could be launching a virtual MVPD, Business Insider reports. “If anybody in the classic MVPD space that’s not already doing it, like Sling, can launch a virtual MVPD outside of their own regions, I think Comcast has the opportunity and wherewithal to do it,” says Tim Hanlon, founder and CEO of The Vertere Group. More.

New Year, New Board

FrontFour Capital, an activist investor in MDC Partners, is calling for a shake up of the embattled holding company’s board. The hedge fund sent a letter to the board this week calling to replace three of its eight members, including former CEO Scott Kauffman, who stepped down in September. MDC Partners, which is exploring a sale, saw its share price crumble 75% over the past year under a heavy debt load and pressure from cost-cutting clients, reports The Wall Street Journal. FrontFour thinks new blood on the board will not only improve revenue performance, but also help supercharge the search for a new chief executive. More.

But Wait, There’s More!

You’re Hired!

 
Podcasts
 

The Big Story Episode 23: Closing Out The Year With OpenX And Google
The Big Story Episode 22: WPP’s Big Plan
The Big Story Episode 21: Sir Martin Sorrell’s Botanical Curiosity
The Big Story Episode 20: Fuel For The Holidays
The Big Story Episode 19: DTC Disrupts The Competition
The Big Story Episode 18: Thus Spoke The Electorate
The Big Story Episode 17: Planting Seeds In The Walled Gardens
The Big Story Episode 16: Twitchy Trigger Finger
The Big Story Episode 15: You Trust Me, Right?
The Big Story Episode 14: Investigations, Valuations, Valedictions
The Big Story Episode 13: The Quest For Quality

Check out all episodes of The Big Story >>

AdExchanger Talks Episode 107: Sparrow Advisers' Ana Milicevic
AdExchanger Talks Episode 106: LinkedIn's Penry Price
AdExchanger Talks Episode 105: Vistar Media's Michael Provenzano
AdExchanger Talks Episode 104: GCA Advisors' Josh Wepman
AdExchanger Talks Episode 103: Dotdash's Neil Vogel
AdExchanger Talks Episode 102: Jounce Media's Chris Kane
AdExchanger Talks Episode 101: Unruly Media's Norm Johnston
AdExchanger Talks Episode 100: Facebook's Mark Rabkin
AdExchanger Talks Episode 99: Oracle's Dave Helmreich
AdExchanger Talks Episode 98: Videa's Shereta Williams
AdExchanger Talks Episode 97: Chameleon Collective's Sean Finnegan


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Events

Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O + AdExchanger Awards, San Francisco, April 29-30, 2019
PROGRAMMATIC I/O, New York, October 15-16, 2019

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