Events Resources

PROGRAMMATIC I/O San Francisco | Industry Preview | PROGRAMMATIC I/O New York

A selection of sessions from PROGRAMMATIC I/O San Francisco, Industry Preview and PROGRAMMATIC I/O New York are below. Get key takeaways and a recording from each of the sessions.

Interested in learning more about these events? Click here to get the latest on dates and locations for each event, plus information on how to register.

Coverage From PROGRAMMATIC I/O San Francisco 2019:

Coverage From Industry Preview 2019:

Coverage From PROGRAMMATIC I/O New York 2018:

Must Read

CTV

Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach

IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.

Online Advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

Comic: Gen AI Pumpkin Carving Contest
generative AI

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.

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Platforms

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.

Gaming

Even Sony Needed Guidance For Its First In-Game Ad Campaign

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

Comic: Always Be Paddling
Online Advertising

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.