Events Resources

PROGRAMMATIC I/O San Francisco | Industry Preview | PROGRAMMATIC I/O New York

A selection of sessions from PROGRAMMATIC I/O San Francisco, Industry Preview and PROGRAMMATIC I/O New York are below. Get key takeaways and a recording from each of the sessions.

Interested in learning more about these events? Click here to get the latest on dates and locations for each event, plus information on how to register.

Coverage From PROGRAMMATIC I/O San Francisco 2019:

Coverage From Industry Preview 2019:

Coverage From PROGRAMMATIC I/O New York 2018:

Must Read

CTV roundup

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

CTV

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. 

Comic: It's Coming For You
Programmatic

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”

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earnings

Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.

Podcast concept illustration. Female radio host interviewing guests on radio station. Podcast in studio flat vector illustration. Man and woman in headphones talking. Vector in flat style
audio

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.

Amazon
Commerce

Sellers Are Fed Up With Amazon, But Can They Force Change?

Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?