AdExchanger.com Reading List For The Holidays

Popular

1. 

   Programmatic

   Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video

   To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and private marketplace deals that combine multiple types of inventory.

2. 

   antitrust

   Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

   If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

3. 

   Advertiser

   How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers

   With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.

4. 

   OPINION: The Sell Sider

   Imagining A Post-Monopoly Era: The Future Of Publishing Without Google's Dominance

   A Google breakup could lead to a more fragmented market, with multiple smaller entities competing for ad space. This will almost certainly result in increased competition and higher ad rates for publishers.

5. 

   Advertiser

   Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers

   Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.