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It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns.
In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your holiday cuppa or cocktail. The next post for AdExchanger.com will be Tuesday, January 3… Get ready for another wild ride into the data-driven maelstrom!
2011 Industry Reactions
- Industry Reaction: Adobe Acquires Efficient Frontier
- Yahoo! Requiring RMX Seats For DSP Advertisers
- Yahoo!, Aol And Microsoft Pool Their Premium, Non-Guaranteed Display Inventory
- Whats The Biggest Challenge With Platform Buying In Digital Today?
- Industry Reaction: Yahoo! Acquires interclick For $270 Million
- How Important Is -First Look- At Inventory?
- Where Does The Tablet Fit In The Marketer Media Plan?
- MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
- Is An Online GRP Needed For Online Video Advertising?
- What Should Yahoo Do Next?
- What Solutions Are Still Needed For The Premium, Digital Publisher of Today?
- How Do Search Marketers Overcome The Creative Challenge In Graphical, Display Advertising?
- What Is The Difference Between A Social Display Impression And A Regular Display Impression?
- Is Audience Buying Possible In Mobile Advertising?
- What Are The Key Metrics For Brand Awareness Campaigns In An Automated Buying Environment?
- What Is The Biggest Challenge With The Demand-Side Platform Model?
A Selection of 2011 Opinion
- Social Does Not Equal Search by Nikhil Sethi, Adaptly
- The Faulty Comparison of Analog Dollars to Digital Dimes by Matt Shanahan, Scout Analytics
- Digital Media: The Odd Man Out by Matt Shanahan, Scout Analytics
- All Hail the V.A.D.A.R. by David Soloff, Metamarkets
- Why All Advertising Will Be Social – Navigating the Social Brand Map by Rob Leathern, XA.net
- Dude… Would You Please Quit It With The Financial Markets Jargon Already? by David Soloff, Metamarkets
A Selection of 2011 Events
- From The AppNexus Summit – The Super Panel!… Yahoo!, Microsoft, Aol Talk Partnership
- Microsoft, Yahoo! And Aol Announce Pact On Non-Guaranteed Display Inventory – Live Blog!
- Adobe SVP Lewnes Says Marketing Is The New Finance
- IBM Marketing SVP Iwata On Character And The Marketer
- Y Combinator Ad Innovation Conference Yields New Startups Focused On Ads
- Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
- Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
- IAB Meets FTC In Broad Daylight
- Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
- From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
- From Re:think 2011 – The CTR Means Nothing Says HP Researchers Leighton And Satiroglu
- 4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting
- Mediabrands’ George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute
- At IAB, Microsoft’s van der Kooi Talks Privacy, IE 9, And Do-Not-Track
- Big Brand Publishers Jumping Into Data-Driven Ad World – With Controls – At AdMeld Partner Forum
- Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
- Live From Gridley & Co. Conference: RTB And Premnant Inventory
Predictions for 2012:
- Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google’s Mohan
- For 2012, A Shift Towards The End-To-End Solution For Marketers Says Microsoft’s van der Kooi
- True Premium Is Going To Change The Way We Think Says Yahoo! Levinsohn
- Pay-For-Performance Time Has Come Says IPG Mediabrands Global CEO Seiler
- Disintermediation and Frenemy Dropped From The Advertising Lexicon In 2012 Says VivaKi CEO Klues
- Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated’s Battelle
- Real-Time Bidding Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News Steinberg
- Just Don’t Tell Me Its Completely New In 2012 Says Inadco COO Zinman
- A Digital Creative Revolution Will Ignite In 2012 Says IAB CEO Rothenberg
- Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A’s Prez Nancy Hill
- At Some Point In The Future There Won’t Be Digital Ad Agencies Says ANA’s Duggan
- The Investment Community Reviews Advertising – A Look Back, A Look Ahead
Top Posts by # of Tweets for 2011
- Is Audience Buying Possible In Mobile Advertising?
- Google Responds On New Google Display Network Reserve Strategy
- Report: Google Buys AdMeld – UPDATED – No Deal…. Yet
- Mergers and Acquisitions: Ad Tech Predictions For Fall
- If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
- DG Acquires Ad Technology Company MediaMind
- What Is The Difference Between A Social Display Impression And A “Regular” Display Impression?
- What Is The Future For Display Advertising?
- Collective To Acquire Dynamic Creative Tech Company Tumri
- What Are The Key Metrics For Brand Awareness Campaigns In An Automated Buying Environment?
By John Ebbert
