Q&As 2010

Q&As || View Thinking

Q&As 2009 || Q&As 2010 || Q&As 2011

Agency

Ad Networks and Exchanges

Advertiser

Analysts

Buying Platforms

Creative Agency

Creative Providers and Optimization

Data and Measurement

Digital TV, Video and Radio

Search Engine Marketing

Email

Digital Out-Of-Home

Lead Generation

Shopping

Mobile

Performance Marketing

Publisher

Media Buying Ad Technology

Privacy Regulation

Targeting Technology

Social Targeting and Marketing

Traffic Tools: Serving, Quality and Attribution

Back Office

Venture Capital And Banking

Publisher Ad Technology

Management Systems

Publisher Yield Management Tools

Must Read

Agencies

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.

AI

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Platforms

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

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Display

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?

A comic showing lab techs as stand-ins for legislators experimenting with provisions for US state privacy laws, including restrictions on collecting sensitive data.
Data Privacy Roundup

What Publishers Don't Know About New Jersey’s Data Broker Law Could Cost Them

Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.

Predict Bowl Icon. Magician Element, Forecasting Symbol – Vector.
Measurement

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.