Q&A Directory by Category

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Q&As 2009 || Q&As 2010 || Q&As 2011 || Q&As 2012

Agency

Ad Networks and Exchanges

Advertiser

Analysts

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Creative Agency

Creative Providers and Optimization

Data and Measurement

Digital TV, Video and Radio

Search Engine Marketing

Email

Digital Out-Of-Home

Lead Generation

Shopping

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Publisher

Media Buying Ad Technology

Privacy Regulation

Targeting Technology

Social Targeting and Marketing

Traffic Tools: Serving, Quality and Attribution

Back Office

Venture Capital And Banking

Publisher Ad Technology

Management Systems

Publisher Yield Management Tools

Systems Integration

Must Read

Comic: Game Over?
Publishers

The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Comic: "Deal ID, please."
Technology

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

ad tech acquisition

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

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Platforms

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Gaming

Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Comic: Clickbait
ad tech acquisition

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.