Q&A Directory by Category

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Must Read

CTV

WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch

AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US.

Commerce

Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion

No major retail media player has taken as circumspect an approach to ad revenue as Shopify. But the company has recently taken its next important step with a product called Campaign Autopilot.

Benji Shomair, VP of monetization, OpenAI & Terry Kawaja, CEO, LUMA Partners (photo credit: Jenna Bascom Photography / LUMA Partners)
ChatGPT ads

In OpenAI’s Ad Business, Advertisers Come Third

OpenAI’s head of monetization, Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with user trust taking priority over advertiser demands.

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Programmatic

The Trade Desk’s Revenue Slipped In Q3. If It Wants To Grow, It Must Evolve

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled.

Human artist painting on canvas, while beside him an AI robot stands copying the artwork onto its own canvas. Depict the controversy surrounding Generative AI and the creativity of human artists
ad tech acquisition

Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!)

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.

Smart AI Chatbot Virtual Assistant Vector Icon design
seller agents

TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling

TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.