Q&A Directory by Category

Q&As || View Thinking

Q&As 2009 || Q&As 2010 || Q&As 2011 || Q&As 2012

Agency

Ad Networks and Exchanges

Advertiser

Analysts

Buying Platforms

Creative Agency

Creative Providers and Optimization

Data and Measurement

Digital TV, Video and Radio

Search Engine Marketing

Email

Digital Out-Of-Home

Lead Generation

Shopping

Mobile

Performance Marketing

Publisher

Media Buying Ad Technology

Privacy Regulation

Targeting Technology

Social Targeting and Marketing

Traffic Tools: Serving, Quality and Attribution

Back Office

Venture Capital And Banking

Publisher Ad Technology

Management Systems

Publisher Yield Management Tools

Systems Integration

Must Read

Publishers

What Publishers Need To Know About Floor Pricing

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

Comic: Shopper Marketing Data
AdExchanger Commerce

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch

“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.

Brand Safety

Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News

Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Programmatic

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

play button with many coins isolated on blue background. The concept of monetization of the video. Making money on video content. minimal style. 3d rendering
Marketers

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.

attention metrics

Buyers Can Now Target High-Attention Inventory In The Trade Desk

By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.